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Go Beyond Good Enough
Helping You Grow with Strategic Marketing, Social Media Mastery,
and Proven Roadmaps for Success.
I'm Zak Shellhammer—I work with founders, leaders, and mission-driven organizations as a long-term advisor—helping them align strategy, marketing, and operations so their business actually supports their life.
With more than 20 years of experience building credibility across worlds, I’ve operated in real estate, nonprofits, marketing, operations, and community leadership. That cross-domain fluency helps me translate and strategize, not just advise.
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When More Hustle Isn't the Answer, This Work Isn’t About Tactics for Their Own Sake
My primary engagement is an advisory relationship. Clients work month-to-month in a strategic partnership focused on:
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Business Clarity and Prioritization
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Marketing Direction and Performance
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Leadership Decisions and Boundaries
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Sustainable Growth and Operations
This structure creates momentum without urgency—and results that hold up over time
Different industries. Similar pressure points. These are the types of businesses and leaders who tend to reach out when they’re ready for clarity.
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Professional & Creative Services (Founder-Led)
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Personal Brands Scaling Into Real Businesses
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Mission-Driven & Community-Based Organizations
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Real-Estate Ecosystem Businesses
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Burned-Out Operators in Growth Plateaus (Cross-Industry)
Party in the Margins
When I asked ChatGPT for a title recommendation to this blog section it recommended "Between the Lines." Which then reminded me how I live my life unscripted, or between the lines. Better yet, I remember how I always felt like I lived my life in the margins. I've always made it a party in those margins.
In this blog I hope to share my truths and unscripted advice on infusing your authentic self into your business and living a happier life.
What Some Amazing Humans Said
I met Zak very early in my real estate career and he’s always been a great resource, whether to strategize, give advice or assure that my gut instincts were correct. He’s a wealth of information, and definitely gives thoughtful, meaningful feedback to whatever the challenge may be. He’s tirelessly dedicated to helping REALTORS® become their best selves, while also recognizing everyone brings forth different skills and abilities which allows him to truly provide personalized guidance.
Jeanne Frederick,
REALTOR®
Zak was instrumental in helping me launch my business in a matter of 30 days. He walked me through the process, documented it and made things simple to achieve and understandable. I have worked with several coaches, and Zak will be my last, as I have found the perfect consultant for not only the business organizational setup, but his keen eye for design and ability to navigate several marketing channels, makes him a unicorn amongst coaches. Zak takes consulting to a whole new level. He educates, connects and wears several hats to help build a robust and sustainable business.
Leslie Johnson,
Author & Designer
Zak was the answer to the question I asked myself, “Who do I need around me as I transition from one career path to another?” Zak is very knowledgeable about the real estate industry as well as marketing yourself within that space. Not only is he knowledgeable, but he effectively shares that knowledge and gives tactical steps in order to achieve your goals. To this day I still refer to some of the training materials he’s provided me with as well as the notes I’ve taken. I am extremely grateful to have him as a coach.
Audrey Martos,
REALTOR®
Zak is an incredible coach—personable, easy to connect with, and genuinely supportive. He helped me build the confidence I needed to finally follow my dreams to be a professional speaker and life coach. Our sessions gave me the clarity and courage I was missing. Highly recommend working with him if you’re ready to grow and take action.
Jennifer Marlena Villa, Life Coach & Speaker
Zak has been an incredible resource in helping me refine my LinkedIn presence. He not only guided me through updating my profile, but is teaching me the nuances of posting in a way that will highlight my strengths. His coaching style is clear, encouraging, practical and fun!! We laughed a lot! Mostly at me! I highly recommend Zak to anyone looking to sharpen their professional brand.
Mark Kattelman, Application Specialist
Zak is deeply knowledgeable and provided expert insights into building a business through professional networking and social media platforms, providing invaluable tools and resources that have set me up for long-term success. What stands out most is his unique, individualized coaching approach. Zak truly honors each person’s identities and tailors his guidance to meet you where you are in both your personal and professional journey.
Tracy Duran, Owner iDEATE Collaborative
